assignment 3 - character & ad & storyboard

for our third assignment we were tasked with creating a character mascot for a product. for my product I chose a game I am starting to make with a few friends of mine. It is a game where the player runs a dance troupe full of awkward and gruesome monsters and trains them to out-dance the city's other dance teams. It is a deadpan, irreverant game aimed at a young adult market. I designed Hank, the owner of a rundown dance studio where you start the game.

He is a bit of a lazy slob, and his colour scheme is subdued to contrast the vivid, garish colour scheme of the advertisement I designed. I made a poster imitating a wanted ad put out by Hank to recruit the player as an assistant manager of the dance studio. It is heavily inspired by the box art of the 1980s Sonic the Hedgehog video games, which features grid backgrounds, and bright, inappropriately-coloured geometric shapes and zigzags.

Finally, I created a storyboard for the game's introductory video, where Hank hires the player and introduces them to the dance troupe they will be controlling in the game. It has dry humour and is fast-paced, imitating current animated shows that appeal to a young adult demographic, such as Bob's Burgers and Archer.